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Dallas, TX (PRWEB) May 3, 2006
In the $ 7 billion baby product industry, many of the best and most unique ideas come directly from the necessity of frustrated moms and dads. Designer, founder and mom-entrepreneur, Christi Beca, President and CEO of Beca diaper bags (http://www.becabags.com), is no exception. With stores from coast-to-coast, Ms. Beca knows exactly what stylish moms want and expect in designer fashion. With the latest baby boom in Hollywood, celebrity moms as Angelina Jolie, Katie Holmes, Gwyneth Paltrow and Michelle Williams, are among Beca Bags latest celebrity clientele.
We felt the current diaper bag industry focused too much on functionality and not enough on style. I created this company to bridge that gap, at the same time, we raised the bar. We found a niche in the market by targeting strictly on the style of modern moms, and its paying off, states Beca.
Like many mom-inventors, Christi, while pregnant with her son Ashton, was frustrated by the cumbersome nylon and teddy bear motifs on store shelves. She did some research and designed a new line of stylish diaper bags for the next generation of women. Todays modern mom wants to feel more trendsetting, sophisticated and chic when toting their little ones around, without compromising the essential necessities in a diaper bag. Moms are more fashion conscious than ever; thanks to the recent focus on new Hollywood moms and being a mother of two has helped in designing what works for the modern mom, states Ms. Beca.
With their successful launch in 2005 of their Cargo It bags, a collection of unique, Marc Jacobs inspired, metallic diaper bags that combine couture leathers, innovative designs, and chic Italian hardware to disguise the look of these diaper bags, Beca Bags (http://www.becabags.com) has quickly become a household name among stylish new moms. This year, Beca Bags is on track to more than triple their sales from last year, states Beca.
Featured in March 2006 at the exclusive, invitation-only Boom Boom Room gifting suite for Oscar